That any marketing executive would stoop to crass tricks like full-frontal nudity (male and female, even!) and dirty puns just to sell some face wash is a deplorable spectacle and we're sure that the rest of their more respectable peers in advertising community will take them to task, perhaps even shunning them for besmirching the respectability of their profession. Plus, we only have basic cable so we'll probably never get to see these ads on TV...
Monday 21 May 2007
Nothing to hide
Here's a crowd with nothing to hide: Elave. The site features a naked model selling skin care stuff -- nudity spells purity, you see. And boy can she sell ... whatever it is she's selling. Nice face, by the way. Says an "outraged" Fleshbot:
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Online advertising is becoming the battle ground for the big corporations, Google, Microsoft, Yahoo, etc. Google is buying DoubleClick for over $2 billions, Microsoft announced that it is acquiring Aquantive for $6 billions and Yahoo acquired Right Media for $680 millions. It won't be too long before this sort of naked model presenting an online advertisement would be common.
I wouldn't be surprised if Amazon would jump to include naked model to present the "product recommendations" to online users as they search for items to buy. Even thought that recommendation at Amazon just returned text to the user, it would be faster if a voice would describe the relevant product recommendation back to the user, rather than the user having to scroll up and down the page to read them. A naked model to be used by Amazon to further improved their 'automated online product recommendation engine' would increase cross-selling & up-selling of merchandises.
I think that this is the future of online advertising.
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