New economic realities and improving beer quality have between them signalled a change a in beer consumption that’s worth noting:
- DB head managing director Brian Blake estimated overall beer consumption declined 4-5% in the year to September, compared with the previous year.
"It's been a huge category shift and I've never seen that sort of momentum before in the market," Blake said
- On the other hand, the Real Beer Blog reports the Brewers Guild of New Zealand has done a craft beer survey showing that for the first six months of the year craft beer bottled sales increase 10%.
Sure, the craft beer market represents only around two percent or so of the total beer market, so that ten percent growth is from a small base, but d’you think there’s a message there for the Brian Blakes of the world?